Clay comes with a wide range of custom features to make it easy to use for your website project. Features include:


  • Responsive design – layout adjusts the display accordingly across all screen sizes and devices (desktop, laptop, tablet, mobile)
  • Retina optimized – show off graphics on high density displays
  • Theme Options – Custom theme options makes changing many features of the site as easy as clicking a button
  • Custom logo upload
  • Custom favicon upload (aka bookmark icon)
  • Call to Action bar – custom text and button on every page/post
  • Custom CSS – Add custom CSS as needed to completely stylize every aspect of the site
  • Custom colors – Easily change colors for any of the following site features: Header, Footer, Font, Menu, Menu Hover, Links, Links Hover, Buttons, Buttons Hover
  • Custom fonts – Use any Google Font to customize body text and heading text
  • Social icons in header – optional icons that can link to social networks of choice–use only the ones you want: Facebook, Twitter, Google+, Pinterest, LinkedIn, Flickr, YouTube, Vimeo, Tumblr, Maps, RSS, Email, Dribbble, and a Custom link
  • Customize footer text
  • Includes .po template file – for theme translation
  • Analytics – Easily add Google Analytics code


All sections of the homepage are optional and can be turned on/off as needed (with the exception of the slider).

  • Homepage slider – full width cover images with options to place left, center, or right aligned text
  • Homepage Call to Action – custom text and button
  • Homepage Featured Pages – highlight areas of your website such as About, Services, and Contact
  • Homepage Featured Posts – select from any Post Category to show an excerpt of the most recent posts
  • Homepage Additional Content – add any additional content to the homepage such as a welcome message, images, or SEO focused content
  • Homepage Footer Widgets – display a unique collection of footer widgets for your homepage and a different collection for other pages


  • Page Templates – choose from Default, Full Width, or Portfolio
  • Portfolio Page – show off your projects and/or artwork using any category (and child category) of your choosing
  • Unique Page Sidebar – display a unique widget sidebar for Pages and a different one for Posts
  • Editor Styles – the visual editor has imported styles to look very similar to the published page
  • Page Featured Images – Choose whether to display featured images on pages
  • Page Excerpts – offer customized page excerpts for use on the homepage


  • Excerpts vs Full Posts – Choose whether to display post excerpts or the full post on blog and blog archive pages
  • Post Meta Data – Choose whether to display any combination of the following with every post: Author, Date, Category, Tag, Comment Count, Featured Image
  • Author Bio – Included at the bottom of every post and on the author archives page is a place for a short bio
  • Editor Styles – the visual editor has imported styles to look very similar to the published post
  • Post Featured Images – Choose whether to display featured images on posts
  • Comments – threaded comments and highlighted author replies


Simple to use shortcodes can be added to any page, post, or widget.

  • Buttons – custom messages, links, and colors
  • Columns – format text into columns of one half, one third, two thirds, or one fourth